iBeacons link event apps to attendees in a way that mobile apps alone cannot rival.
That was the message at Macworld in San Francisco, on 3/29 at 11:45. We demonstrated our new event manager, a dashboard for creating event apps with iBeacons fully integrated.
iOptimal was one of the teams chosen to design and run the Macworld Passbook event. We ran a scavenger hunt, but even better, showed off how iBeacons can dramatically enhance the show itself, in tandem with mobile event apps, to delight convention attendees and optimize operations.